Monday, September 13, 2004

Easy as A B C

"Those who stand for nothing fall for anything." Alexander Hamilton

What do the letters AARP stand for? If you said anything like the American Association of Retired Persons, well, you used to be right, but now you're not. Also, you'd be hard pressed to find Kentucky Fried Chicken in the letters KFC these days. What brought this relfection on was another move to an acronym without meaning by a local company. While it is very American to reinvent yourself, it's rather odd when people know what your initials stand for to simply deny they stand for anything. It comes off as you being ashamed of your origin. And it's a weak way to try to have your cake and eat it too, keeping the power of the alphabet brand while getting rid of the meaning. Ultimately in life, in order for such a symbol as a corporate acronym to be effective it must stand for something. Just ask The Artist Currently Known As Prince.

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